Savvy retailers know shoppers often go online to research and price compare, with the intention of making their purchase offline. Therefore, work with all teams to drive shoppers online presence with the purpose of driving brick and mortar sales. If you fail to make the online-to-offline connection with your users, they will go and shop with a brand that does.

Desktop and mobile search are increasingly being used with local intent. We’ve talked about the growth of mCommerce sales online, but it’s important to  recognize (and have key stakeholders in your company recognize) that there’s significant offline value to being found in mobile search.

In addition to considering both the online and offline benefits of paid search, brands need to think holistically about the online consumer journey during holiday, and the need to be visible across multiple channels.

Small business owners need to be visible in search when consumers on doing their online research about what and where to buy for the holidays.

How are you optimizing your findability in mobile searches for your business?